Every project has an element of Strategic Direction, but this page talks about those projects at the highest strategic level…
Perhaps…
…you’ve just merged or set-up a joint-venture and need to review your portfolio
…you’ve grown by acquisition and need to rationalise hundreds of SKU’s and dozens of brands
…you know the market has changed while you’ve been focussing on other initiatives
There are plenty of agencies who will look at your issues, or at your consumers, and leave you with a “fat report and a bill” – but the HMT apply their experience of 100′s of similar projects to take you all the way from problem to actionable brand-led solutions.
These solutions can include a re-positioned brand, tested product concepts, or all the way to re-designed identity and packaging (often with our sister-agency Design Bridge).
The first step in a Strategic Direction process is an HMT HEALTH CHECK:
During a Health Check, one of HMT’s lead-consultants guides you through a diagnosis of your brand’s challenges and helps set priorities for action:
Example: Major global re-brand and rationalisation
Example: Dairy strategy for South East Asia
Example: New joint venture in China
It’s amazing how quickly you can find an answer when you ask the right questions”