Simon Black is Group Strategy Partner for Design Bridge. He is one of the founders of HMT and a specialist on Brand Design, Communication and Semiotics.

He is a passionate advocate of telling stories and building brands from the inside out. He likes to push the emotional boundaries and build brand experiences to reflect the vision of the businesses behind the brands. With almost twenty years’ experience of brand building and consumer work in many sectors and categories, Simon has worked on a broad range of international brands, both corporate and consumer, including many award winning strategic design projects.

Before joining Design Bridge, Simon was a strategy director at Skybridge Group plc (EuroRSCG) and, in the early 90′s, a prolific publisher of magazines and books. He graduated from Hull University with a degree in Organisational Analysis and, whilst still at college, started his career as a junior UK representative at NATO.

When not travelling to far-flung corners of the earth on business, Simon can usually be found in Soho coffee shops, at the cinema (probably sleeping) or discussing the merits of a very palatable bottle of red in a restaurant with a great view.