Sam Waterfall
Senior Consultant

 

 

 

 

Sam is the HMT’s Senior Consultant and specialises in leading innovation and brand renovation projects for clients around the world.

In demand as a speaker, Sam has chaired conferences and inspired audiences worldwide. In 2011 he has spoken at events in Bangkok, Mumbai, Shanghai, Saigon, London, Helsinki and delivered a keynote address to the prestigious World Food Technology and Innovation Forum in Brussels.

Sam started his career client-side in the USA. He has held branding and commercial positions at Procter & Gamble, Boots The Chemist and Kraft Foods. Joining HMT in 2007, Sam has now worked in over 25 countries and has extensive experience with the positioning and innovation of major brands in nutrition, health and wellness.

Living the Healthy Marketing Team spirit, Sam has completed the London marathon on three occasions and competed in the 2009 UK Ironman Triathlon.

Let’s make it happen!”

 

 
Examples of projects led by Sam:

  1. Kinetica Sports Nutrition
  2. TetraPak: Customer engagement programme