It’s all happening at FiE Paris this year… global innovations… key industry insights… excellence awards… and great friends. There may even be Champagne… after all, we will be in Paris, n’est-ce pas?

HMT will be there in force; observing latest developments and contributing to the crucial insights driving consumer spend in F&B, and, discussing how your brand can get its share.

Peter will be presenting a white paper on ‘How to convert a health interest to a product purchase’ and giving an introduction to the FourFactors® Brand Analysis System. Neal will be presenting to the main conference on “Life after Health Claims” plus speaking to an invite-only group on Stevia and the rules for ingredient branding.

The rest of our team will be hitting the floors, soaking up the latest trends and innovations and meeting with our old and new industry colleagues. It promises to be a great event and we are very excited. Follow our twitter handle @FourFactors to get our insights from the show floor (or find out what we’re up to).

Want to meet us there? Let us know. We have a dedicated meeting room in the conference hall to discuss your immediate brand needs or just share a cup of espresso. Please get in touch before the show for preferred timings.

Find us at FiE

Tuesday 29 & Wednesday 30 November, 2011
Meeting Room 505 (near the Conference area)
Paris Nord Villepinte

Speaking Engagements

Does your consumer care about Health Claims? Find out at 15:00 on Tuesday 29 November.

Tuesday 29 November, 2011: Track B at 15.30
Health claims or not health claims? How to convert a health interest to a product purchase

Examining how various products have excelled with and without a health claim


Understanding consumer awareness: does the consumer know the difference between approved health claims and softer claims?

Is the industry’s confidence in the commercial power of health claims declining?

 
Presented by Peter Wennstrom, Founder of Healthy Marketing Team

Tuesday 29 November, 2011: Track B at 16.00
Case Study: Sustaining consumer trust when removing an ‘unofficial’ health claim

Analysing the impact of removing a health claim: is there life after a health claim rejection?

Are ingredients taking a secondary role because of the health claim rejection?

Evaluating how to make softer claims that resonate with consumers

 
Presented by Neal Cavalier-Smith, Director of Consulting for the Healthy Marketing Team

Already have concerns about your health claim strategy? Peter and our Consultants at the HMT will have a dedicated meeting room available in the main conference hall at FiE for just this purpose. Book in before you leave for FiE to guarantee a free one-hour consultation with Peter.
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Wednesday 30 November, 2011: 16:40
Developing an effective and appropriate marketing strategy to achieve consumer acceptance of stevia products


Stevia in the context of the general industry trend toward healthier products

Understanding your consumers, how to attract a broad target market with stevia products



Gaining consumer acceptance of higher product costs – selling the benefits of stevia



Refining your tactics for placing stevia products in the market – quiet reformulation or bold statements?



Exploring the lessons from France and Switzerland as well as the US for effective marketing strategies

 
Invitation Only Event Neal Cavalier-Smith, Director of Consulting will speak at the Galam Group’s exclusive customer conference on Stevia and their new HiSweet® Stevia blends.

Neal holds particular expertise in functional food and ingredient branding. He recently presented the ‘Rules of Stevia Marketing’ at the Functional Ingredients Conference in London and as an authority in his field, he is a regular at on the platform at conference around the world. Stepping down off the stage Neal is very dedicated to helping our ingredient clients get their brand right. He will be attending FiE for two days and would be eager to meet new clients with immediate needs.

Book in before you leave for FiE to guarantee a free one-hour consultation with Neal.
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Thursday 1 December, 2011: 11:00 DSM Booth 3J12 & 3H13
FourFactors® Brand Analysis Introduction with DSM

DSM invited Peter Wennström to give an introduction to the renowned FourFactors® of Success at their booth. The presentation will focus on developing consumer relevant functional foods using the FourFactors®.

Presented by Peter Wennstrom, Founder of Healthy Marketing Team

Contact us

Get in touch early or keep an eye out at the show for these faces…