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London • Amsterdam • Copenhagen • Geneva • Moscow • Mumbai • Delhi • Singapore • Beijing

Grand Millennium Hotel, Beijing, China on Wednesday 21 April, 2010.

Healthy Marketing thought leader Peter Wennström shares the FourFactors™ for success in healthier products.

Are you leading a Chinese Food & Beverage business? Are you responsible for marketing Food & Beverages in China? Are you thinking about starting?

Peter Wennstrom, founder of the Healthy Marketing Team, is the world’s leading expert in developing and positioning health & wellness products with 20 years of experience. Now you can learn to apply his best-practice strategic tool in a single day!

1. Avoid costly failures and identify critical factors for success
2. Create a health-enhancing brand that resonates with consumers
3. Identify gaps in your current brand and product development strategy and how to fill those gaps in a practical way
4. Pin down the best communication strategy
5. Anticipate how competitor brands are likely to perform

Immediate benefits:

• 20 years of experience in functional and healthy foods marketing condensed in a day
• Remove the guesswork in marketing healthier products and brands
• Create differentiation and add value to your brands.
• Increase your NPD success rate instantly, using tools learnt in the workshop back in your marketplace.
• Transform your innovation thinking in 1 day with this new strategic approach
• Develop valuable learnings for your team.
• Inspiring mentoring sessions with experts to embed concept development and brand positioning skills.

>> Register now
>> Buy the FourFactors® of Success book