Health Claims

On Wednesday 15th February, 2012 Neal Cavalier-Smith teamed up with Phillip Siebrecht, Group Brand Manager Wellbeing from the Emmi Group to discuss Capitalising on “Soft Claims" in the Dairy Sector at the FoodNews® Dairy NPD Conference. Even though the dust is beginning to settle in the wake of EFSA regulation, Health Claim implications on marketing

The Healthy Marketing Team Special Report entitled “How to communicate health benefits successfully with or without Health Claims” outlines rules of success for your brand. You can purchase the full presentation, including a private webinar with Peter Wennstrom for your team for £350. The full table of contents

Well… we did what we said we would at Fi Europe this year; delivered key presentations, met with friends old and new, observed new trends from the show floor and even managed a glass (or two) of Champange. It was a very successful event for the Healthy Marketing Team. Our presentation links, summary of our Health Claims Special Report and

High on this week’s "I wish I’d thought of that" list comes the new Oloves brand pictured here in UK supermarket ASDA. 30g of Olives for 75p – means £25/kilo! – yet positioned by pack and branding as a permissible impulse snack – priced as an alternative to a chocolate bar,

Following the European Commission's approval of "steviol glycosides" as a sweetener in foods and beverages across Europe, many producers will be rushing to reformulate or to release formulas which have been awaiting approval - but the HMT advises CAUTION! Today if you walked into the street and asked 100 UK consumers about

It’s all happening at FiE Paris this year… global innovations… key industry insights… excellence awards… and great friends. There may even be Champagne… after all, we will be in Paris, n’est-ce pas? HMT will be there in force; observing latest developments and contributing to the crucial insights driving

Yesterday Peter Wennström participated in the “Which Strategies to Run your Business With or Without a Claim” session at the NutrEvent Conference in Lille, France. He was joined by food industry colleagues Christophe Ripoll from Naturalpha, Kirsten Brandt from the University of Newcastle and Isabelle Schaller from Kraft Foods – Cadbury. Here

Healthy Marketing Team founder and Marketing Expert Peter Wennstrom today drew a crowd that caused a traffic jam in the aisles surrounding the DSM booth at Vitafoods Europe.   The FourFactors® model is a guide to decoding the consumer’s almost-instant 
point-of-purchase decision when selecting healthy foods /

If we believe that healthier foods leads to healthier people then we would assume that society wants to encourage it's citizens to eat healthier, so the purpose of any health claims legislation would be to help companies educate consumers about the positive connections between food and health. If the purpose of a health claims legislation is to regulate then we must

Learn how to improve the success rate of your NPD with the FourFactors of Success. The masterclass will have a special focus on how to effectively communicate health benefits without claims. Join Peter Wennström, one of the worlds leading experts in functional foods marketing for a masterclass following on from the

With 2010 came disappointment as the majority of natural antioxidant health claims were not approved by EFSA. However, consumer understanding and interest in the benefits of antioxidants is on the increase; therefore the market is continuing to search for new

Cancelled flights and icy weather prevented me from presenting at the 1 December Health Claims Conference in Brussels. So here it is instead on our snow free blog for viewing at your own convenience in the warmth of your office.  A journalist asked us whether our business is going down as a consequence of EFSA's negative rulings. Our response was

  Neal Cavalier-Smith, Director of Consulting for the Healthy Marketing Team, is a globally respected specialist consultant in responding to changing consumer motivations around Nutrition Health and

In this interview made by global ingredient company DSM, Healthy Marketing Team Founder & Expert Consultant, Peter Wennstrom gives his analysis of how Ingredient Companies can deliver better results and accelerate growth by reducing confusion and clarifying benefits to their Customers and their Consumers. The Healthy Marketing Team work globally throughout the food, bevergage and ingredients sector. To find out how

Sam Waterfall, International conference speaker and Brand Consultant for the Healthy Marketing Team, could help you regain that edge. Where? Sam will be joining a team of experts at the 2nd International Fresenius Conference on Health and Nutrition Claims, 28 April 2010 in Mainz, Germany.

The Food and Drug Administration (FDA) has signaled a new stance on claims when it sent a  warning letter to General Mills. The letter suggests Cheerios is making unapproved claims about cholesterol reduction and reducing the risk of heart disease. The FDA was quick to add that the action was "not to impugn Cheerios... a product that can be part

Originally published in New Nutrition Business Journal. Issue: October 2000 In their ambition to create value, producers of hi-tech products have been blinded by their technology.This approach is as common in functional foods as it is in computers, argues Peter Wennstrom, Scandinavia’s leading brand consultant, and instead of creating value many companies have eroded the value of their technology. But there

Originally published in New Nutrition Business Journal. Issue: August 2000 In this article, first published in The Scandinavian Journal of Nutrition*, Peter Wennstrom, Scandinavia’s leading brand consultant, explains how consumers have very clear perceptions of what is food and what is a drug and discusses two models being used in marketing strategies for functional foods - the Science Push and