The biggest innovation barrier in Asia
The Healthy Marketing Team are continuing our trade fair tour and this time we went to Singapore for an amazing Vitafoods Asia. We met hundreds of people interested in knowing how culture affects your innovation strategy and if internal culture is ready for external change. The nutrition industry is facing big future changes and when it happens, you need to be ready internally so that you won’t be outrun by the competition.
Thirsting for Innovative Beverages
The World of Beverages is transforming in a pace not seen since the Carbonated Soft Drink (CSD) Brands conquered the way consumers across the globe refreshed and rehydrated.
Global Trend Spotting Voyage
September will probably be the most busy and exciting month so far this year! HMT are attending and participating in four global events on four continents
Meet HMT at Vitafoods Asia where we will
answer your most important question
As you might have seen in our recent blog we believe that The time is right for Asia! But to become successful, the most important question you must ask is "How to bring your Innovations to Market?”
Vitafoods Europe Post Event Report:
Do you have the right innovation culture to win?
During Vitafoods Europe 2017 in May HMT partnered up with Informa to conduct our innovation audit on Vitafoods attendees. The results revealed an interesting barrier between product development and successful marketing. Today we are releasing the full post event report.
Marketing Thought Leaders to Co-Present Marketing Strategies Workshop at Vitafoods Europe 2017
Healthy Marketing Team’s founder and senior consultant, Peter Wennström and BrandHive’s co-founder and partner, Jeff Hilton have been invited to lead the Marketing Strategies Workshop at Vitafoods Europe on the theme “From Trend Analysis to Launch Strategy: Planning a Successful Path to Market”.
What’s the innovation temperature at Vitafoods Europe 2017?
Healthy Marketing Team, have together with Co-Innovation Group identified the most critical factor for innovation success: Culture. And at this year's Vitafoods Europe HMT will demonstrate how the industry can avoid a Kodak Moment*.
What we said and saw at Supply Side West 2016
Insight and findings from the world’s biggest ingredient trade show. Supply Side West is described as the worlds leading ingredient and solutions trade show, where science & strategy intersect. HMT’s president and founder Peter Wennström attended Supply Side West 2016 to give a presentation at the center stage on the topic: ”How to avoid the biggest […]
HMT takes the FourFactors to Las Vegas at SupplySide West 2016
How to Avoid the 4 Biggest Mistakes in Nutrition Marketing The health trend is no longer a health trend—it’s the re-definition of the food market to a market for nutrients—and the purpose of foods is to get consumers the right nutrients. The shift is fundamental. Consumers are shifting from counting calories to looking for the […]
How do you Escape the New Product Abyss?
Join Sam Waterfall at this year’s Vitafoods Asia and discover how you can stand out from the crowd in the complex Asian markets and escape the New Product Abyss. On 1 September Sam will be presenting: How you can avoid the four biggest mistakes in nutrition marketing by learning the FourFactors® of Success in Hong […]
New article: Busted trust? What we didn't see at Vitafoods Europe
Following our observations on impressive innovation at the Vitafoods Europe 2016 show floor, Peter has written an article for Nutra Ingredients on what was missing, how consumer confusion is often cited at the biggest barrier to success for new functional products & ingredients, and most importantly – what to do about it! Head over to […]
Food Service: is your Brand part of the growth?
By Per Sundelin The Food Service industry is forecasted to continue to grow. Some estimates expect it to cover up to half of consumers’ Food & Beverage spending in U.S. and North European markets in 2020. Are your Brands and Innovation processes prepared to tap into this huge and growing consumer channel? And will Convenience […]