Events and conferences

Healthy Marketing Team’s founder and senior consultant, Peter Wennström and BrandHive’s co-founder and partner, Jeff Hilton have been invited to lead the Marketing Strategies Workshop at Vitafoods Europe, the top global nutraceutical event, on May 9-11, 2017 at Palexpo, Geneva, Switzerland. The session, “From Trend Analysis to Launch Strategy: Planning a Successful Path to Market”, […]

Read More

Insight and findings from the world’s biggest ingredient trade show.   Supply Side West is described as the worlds leading ingredient and solutions trade show, where science & strategy intersect. HMT’s president and founder Peter Wennström attended Supply Side West 2016 to give a presentation at the center stage on the topic: ”How to avoid the biggest […]

Read More

Join Sam Waterfall at this year’s Vitafoods Asia and discover how you can stand out from the crowd in the complex Asian markets and escape the New Product Abyss. On 1 September Sam will be presenting: How you can avoid the four biggest mistakes in nutrition marketing by learning the FourFactors® of Success in Hong […]

Read More

By Per Sundelin The Food Service industry is forecasted to continue to grow. Some estimates expect it to cover up to half of consumers’ Food & Beverage spending in U.S. and North European markets in 2020. Are your Brands and Innovation processes prepared to tap into this huge and growing consumer channel? And will Convenience […]

Read More

Consumer confusion is often cited as the biggest barrier for success in the commercial market for new functional products and ingredients. And consumers are not to blame. The confusion starts on the show floor where categories are converging and claims overlapping between ingredients. One area in particular is evolving a multitude of benefits and that […]

Read More

Sam Waterfall to Present at “Food Vision Asia” in Singapore to Explain How To Stand Out and Win When Launching Products into the Complex Asian Markets.   At a time when growth in Asia’s food and nutrition industry is outpacing the rest of the world, the first ever “Food Vision Asia” will look at strategies […]

Read More

By Meesuk Jitlada, Claudine Dizon, Michiel Andeweg & Anne-Sofie Ludvigsen – Students of the Master’s programme in Apllied Cultural Analysis at Lund University, Sweden. Do you think food means the same thing across cultures?   We often think food is understood quite differently according to consumers’ localities and the factors surrounding them. Take supermarkets as […]

Read More