Events and conferences

For the first time, healthy marketing expert and pioneer of the functional foods category, Peter Wennström will be bringing his MasterClass to the USA at the Engredea Tradeshow this March. Engredea, co-located with Natural Products Expo West, is the ingredient and supply chains' most comprehensive trade show focusing on innovation,

On Wednesday 15th February, 2012 Neal Cavalier-Smith teamed up with Phillip Siebrecht, Group Brand Manager Wellbeing from the Emmi Group to discuss Capitalising on “Soft Claims" in the Dairy Sector at the FoodNews® Dairy NPD Conference. Even though the dust is beginning to settle in the wake of EFSA regulation, Health Claim implications on marketing

Learn how to be a winner in the market for nutrition, health and wellness! Essential Viewing! In this video you'll see 3 global giants of our industry pulling multi-million dollar launches off the shelves. Join Peter at one of his Four Factors Master Classes and discover how all 3 could have avoided the expense and the pain by applying a

Well… we did what we said we would at Fi Europe this year; delivered key presentations, met with friends old and new, observed new trends from the show floor and even managed a glass (or two) of Champange. It was a very successful event for the Healthy Marketing Team. Our presentation links, summary of our Health Claims Special Report and

Peter Wennström was invited to present on “Marketing opportunities in mass market dairy looking at strategies for both Europe and Emerging markets” at the Gira Dairy Club international meeting in Geneva last month. Innovation Opportunity From Peter’s presentation, the key opportunity for developed markets in mass market dairy is to leverage what the consumer already knows about the nutritional

It’s all happening at FiE Paris this year… global innovations… key industry insights… excellence awards… and great friends. There may even be Champagne… after all, we will be in Paris, n’est-ce pas? HMT will be there in force; observing latest developments and contributing to the crucial insights driving

HMT President and Founder Peter Wennström recently presented “Breaking the beauty barrier: Marketing the right message to the right consumer” at the Cosmetics Design & NutraIngredients 2nd Beauty From Within Conference in Paris last week. Here is a 14-minute video of the presentation. Are we getting closer to finding the elixir of eternal

On Thursday 29 September, Peter Wennström, President and Founder of the Healthy Marketing Team presented at the engredea365 Virtual Trade event. The presentation was entitled the 'Three Global Innovation Barriers: how you can make them work for you'. · The Innovation Challenge: transforming potential barriers into success · Introduction to the 3 C’s: your Consumer, your Category and your Competencies · Successfully

Our Director of Consulting Neal Cavalier-Smith recently presented “The Rules of Stevia Marketing: Getting the Right Communication for the Right Consumer” at the Stevia 2011 Conference. View a free and informative ten minute summary here: Read

Yesterday Peter Wennström participated in the “Which Strategies to Run your Business With or Without a Claim” session at the NutrEvent Conference in Lille, France. He was joined by food industry colleagues Christophe Ripoll from Naturalpha, Kirsten Brandt from the University of Newcastle and Isabelle Schaller from Kraft Foods – Cadbury. Here

NutraIngredients Europe: Dispatches from Vitafoods Europe 2011 Healthy Marketing Team President and Founder was interviewed by Shane Starling at Vitafoods Europe in May, 2011. The internet’s freedom of information promise is opening up the value chain behind healthy foods to swathes of transparency-centric consumers armed with a desire to know the back story of the products they buy. With mobile apps in hand

HMT's Sam Waterfall from Mumbai India where he joined a panel of distinguished Indian Entrepreneurs to discuss Innovation in Changing Times - a televised sharing of ideas for The FedEx International Business League with ET NOW. Professor Anil Gupta chaired the discussion between Marico Chairman & MD, Mr. Harsh Mariwala, Kinetic Group Chairman, Mr. Arun Firodia, and TV entrepreneur Big

Healthy Marketing Team founder and Marketing Expert Peter Wennstrom today drew a crowd that caused a traffic jam in the aisles surrounding the DSM booth at Vitafoods Europe.   The FourFactors® model is a guide to decoding the consumer’s almost-instant 
point-of-purchase decision when selecting healthy foods /

Learn how to improve the success rate of your NPD with the FourFactors of Success. The masterclass will have a special focus on how to effectively communicate health benefits without claims. Join Peter Wennström, one of the worlds leading experts in functional foods marketing for a masterclass following on from the

In June, Peter Wennström, regarded as one of the world’s leading experts in functional and healthy foods marketing and president of the Healthy Marketing Team, will be attending the major event for innovation in nutrition and health; The 2nd edition NutrEvent®. Every two years,

With 2010 came disappointment as the majority of natural antioxidant health claims were not approved by EFSA. However, consumer understanding and interest in the benefits of antioxidants is on the increase; therefore the market is continuing to search for new

On 1 March, HMT Senior Consultant Sam Waterfall presented at the prestigious World Food Technology & Innovation Forum in Brussels. This video captures the key messages from the presentation and reveals how to find value for your consumers by innovating along your entire value chain... You can download a pdf of the presentation

  Peter Wennström, regarded as one of the world’s leading experts in functional and healthy foods marketing and president of the Healthy Marketing Team chaired and spoke at the 9th Annual World Food and

Quick Video Update for You: Jeffrey Hyman, Friend of the Healthy Marketing Team and Founder of the Food & Drink Innovation Network (The UK's Best Practice Club for Innovation) speaks to HMT's Sam Waterfall about the upcoming FDIN Seminar: Healthier Brands for a Healthier Business.   It's on the 17th March, here in the UK.

Sam Waterfall, Brand Consultant for The Healthy Marketing Team and experienced global conference speaker, delivered an engaging and keynote address in Finland in January at the Sapuska annual seminar 2011, chaired by Heikki Manner, from the Finnish Society of Food Science and Technology

  Neal Cavalier-Smith, lead strategist and managing Director of the Healthy Marketing Team, was delighted to be a guest speaker at the World Dairy Conference 2011, in January chaired by Jim Begg

  Peter Wennström, expert consultant and President of the Healthy Marketing Team, is delighted to have been invited to be a guest speaker at NutraIngredients Health Claims conference 2010.    

中文邀请 View this invitation in Chinese here. London • Amsterdam • Copenhagen • Geneva • Moscow • Mumbai • Delhi • Singapore • Beijing Grand Millennium Hotel, Beijing, China on Wednesday 21 April, 2010. Healthy Marketing thought leader Peter Wennström shares the FourFactors™ for success in healthier products. Are you

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers' Association (HFMA) in London. The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on "The Challenge of Innovating in the current

New for 2010, Nutracon will not only acknowledge and celebrate 2010’s Best New Ingredient; we are excited to announce the addition of the Best Finished Product award containing a functional ingredient. As you know, these industry awards are prestigious and the role of the selection comittee members in the evaluation of submissions is critical in determining

Healthy Marketing Team Senior Consultant and International Speaker, Sam Waterfall is confirmed to present at the 8th Annual World Food Technology & Innovation Forum in Rotterdam in October. Sam will present the latest in Consumer Trends through the lens of a consumer Health Segmentation. His presentation will share the latest global results from the widely trusted HealthFocus Consumer Survey combined with the most informative case

After speaking at the Inaugural Soy & Strategic Marketing Workshop in Ghent, Belgium in 2008, Sam will present at this year's event in Barcelona in November. This year's content is completely new with the latest information from HealthFocus and the Healthy Marketing Team's latest thinking on successful Soy marketing. In particular, Sam will show how segmentation reveals new opportunities for adding