Events and conferences

Discover how to accelerate your food & beverage innovation and stay ahead at the ever-popular FourFactors® of Success Masterclass. The FourFactors® is today the globally leading best practice based model for success in food and health marketing and branding. HMT have applied the FourFactors® in 50 countries across all relevant food and beverages categories in five years. The strength of

Interested in knowing what is happening in LATAM and why is that so? Join us at Vitafoods South America in March! HMT will be speaking at Vitafoods SA this March and the team will be on the ground discussing and analysing What is happening in

HMT are joining forces with DSM in 2013 to accelerate innovation success. In an exciting partnership the two companies will work together to accelerate customer success by combining the power of DSM's Health Benefit Solutions with HMT's FourFactors. This collaboration will deliver a truly

Peter Wennström will present the first results of the Digest Innovation project at Food Vision in Cannes 20 March. If culture eats strategy for breakfast - then how shall you be able to Digest Innovation successfully? Just like the Higgs particle the Innovation Culture cannot be seen

By Martina Oxling On the 1st of March, HMT will be in Sweden to talk about "How to build brands for the future and engage the future consumer within food, health and lifestyle?” and “How to connect strategy to brand to be able to find your way in the future market?” Peter Wennström says: In practise it means we will take a

This was HMT's first Masterclass training in 2013 but the 16th FourFactors Masterclass delivered by the HMT for marketers around the world. Additional HMT Masterclasses are planned for later in 2013 in Sweden, Jakarta, Geneva, Singapore, Dubai and London. On 29 January HMT Senior Partner Sam

On Tuesday 22 January, HMT Senior Partner Sam Waterfall presented at Sports Nutrition 2013 in London UK on "How to make your Sports Nutrition product an obvious success". He came back with a new view of the sector and shares 3 essential development areas in Sports Nutrition

2013 is shaping up to be as busy and exciting as last year and HMT already have a number of speaking activities confirmed in Europe and Latin America. If you'll be attending any of these conferences we'd love to meet up! To set up a meeting or for more information about the presentations Peter and the team will be giving

HiEurope 2012: Solid innovations and Innovation courage rewarded by NuW Awards jury To chair an innovation awards jury like NuW Excellence Awards gives me an excellent opportunity to take the temperature of the State of Innovation in Europe. From previous observations - including a survey with executives in the European food and ingredient industry - we have seen clear signs of

More and more consumers are willing to take control of their health. Giving them the opportunity to take an active role and achieve success is the challenge of today’s health & wellness players. There are already a lot of engagement tools and apps out there, however, only few are truly changing nutritional and lifestyle habits and mindset. Rick Kirpestein, a

Peter Wennstrom presented the Five Global Challenges for the Global Food Industry at the Skane Food Innovation Network Day in October. We face an enormous challenge with a growing and ageing urban middle class population who will demand more from decreasing resources and who will continue to consume more unhealthy foods coming from unsustainable production from an industry who’s locked into

Will you be attending Hi Europe? The HMT will and we’d love to meet you there in person! Peter Wennstrom will be speaking at the conference on Wednesday 14th November about Novel ways to use traditional ingredients: Taking traditional ingredients outside their box and Revealing new concepts of novel marketing. Peter will be

HMT's Neal Cavalier-Smith's 1.5hr talk on HOW TO SUCCEED IN MARKETING HEALTHIER FOODS at this week's Latin American Food Technology Summmit in Mexico City was attended by around 500 industry members out of some 6000 registered for the Expo which ran in parallel. The talk covered the key factors for success and failure in marketing functional and healthier foods, with a

Join Peter at World Juice next month for a pre conference FourFactors® Masterclass and learn How to Increase the Success of Your Next Juice Product Launch. The HMT will be at the World Juice Conference again this year running a pre-conference FourFactors® Masterclass and sharing a best practise based checklist of FourFactors® of success, an easy toolkit to

2012 NuW Excellence Awards Judging Panel & Categories Announced Press Release from UBM Live 06.06.2012 30 May 2012, Frankfurt, Germany- The categories and judging panel have been announced for the 7th edition of the Health ingredients, Natural ingredients & NuW awards programme, which recognizes exceptional innovations & talent within the nutrition + wellness industry. The focus of the health and wellness industry has

The HMT travel all over the world working with multinational FMCG & ingredient companies, regional heroes, entrepreneurial scientist with a vision and everything in between. The variety of our projects and our global reach gives us the unique ability to extract insights and trends to share with our

HMT Consulting Partner Sam Waterfall will be presenting at the Food & Drink Network's Seminar "The Mediterranean Diet - The Next Big Trend" on the 27th June in Daventry. About the event (from FDIN) It seems that as an industry we're always on the back-foot being blamed for making people fat

Neal Cavalier-Smith, HMT's Director of Consulting has returned from the Developing & Reformulating Healthy Ageing Products in F&B Conference in Amsterdam with his insights and a copy of his presentation. Every F&B company remains fascinated by the ageing successfully opportunity yet no company has yet cracked it. Danone Actimel have tested

Trend observations from Natural Products Expo West, Anaheim, CA by Peter Wennstrom The Natural Products Expo West show serves the entire US natural foods industry to you on a plate. Including new and emerging categories in natural supplements and personal care. The exhibition and the surrounding Engredea and Nutracon conferences were the perfect platform to conduct trend observations and swap learnings

For the first time, healthy marketing expert and pioneer of the functional foods category, Peter Wennström will be bringing his MasterClass to the USA at the Engredea Tradeshow this March. Engredea, co-located with Natural Products Expo West, is the ingredient and supply chains' most comprehensive trade show focusing on innovation,

On Wednesday 15th February, 2012 Neal Cavalier-Smith teamed up with Phillip Siebrecht, Group Brand Manager Wellbeing from the Emmi Group to discuss Capitalising on “Soft Claims" in the Dairy Sector at the FoodNews® Dairy NPD Conference. Even though the dust is beginning to settle in the wake of EFSA regulation, Health Claim implications on marketing

Learn how to be a winner in the market for nutrition, health and wellness! Essential Viewing! In this video you'll see 3 global giants of our industry pulling multi-million dollar launches off the shelves. Join Peter at one of his Four Factors Master Classes and discover how all 3 could have avoided the expense and the pain by applying a

Well… we did what we said we would at Fi Europe this year; delivered key presentations, met with friends old and new, observed new trends from the show floor and even managed a glass (or two) of Champange. It was a very successful event for the Healthy Marketing Team. Our presentation links, summary of our Health Claims Special Report and

Peter Wennström was invited to present on “Marketing opportunities in mass market dairy looking at strategies for both Europe and Emerging markets” at the Gira Dairy Club international meeting in Geneva last month. Innovation Opportunity From Peter’s presentation, the key opportunity for developed markets in mass market dairy is to leverage what the consumer already knows about the nutritional

It’s all happening at FiE Paris this year… global innovations… key industry insights… excellence awards… and great friends. There may even be Champagne… after all, we will be in Paris, n’est-ce pas? HMT will be there in force; observing latest developments and contributing to the crucial insights driving

HMT President and Founder Peter Wennström recently presented “Breaking the beauty barrier: Marketing the right message to the right consumer” at the Cosmetics Design & NutraIngredients 2nd Beauty From Within Conference in Paris last week. Here is a 14-minute video of the presentation. Are we getting closer to finding the elixir of eternal

On Thursday 29 September, Peter Wennström, President and Founder of the Healthy Marketing Team presented at the engredea365 Virtual Trade event. The presentation was entitled the 'Three Global Innovation Barriers: how you can make them work for you'. · The Innovation Challenge: transforming potential barriers into success · Introduction to the 3 C’s: your Consumer, your Category and your Competencies · Successfully

Our Director of Consulting Neal Cavalier-Smith recently presented “The Rules of Stevia Marketing: Getting the Right Communication for the Right Consumer” at the Stevia 2011 Conference. View a free and informative ten minute summary here: Read

Yesterday Peter Wennström participated in the “Which Strategies to Run your Business With or Without a Claim” session at the NutrEvent Conference in Lille, France. He was joined by food industry colleagues Christophe Ripoll from Naturalpha, Kirsten Brandt from the University of Newcastle and Isabelle Schaller from Kraft Foods – Cadbury. Here

NutraIngredients Europe: Dispatches from Vitafoods Europe 2011 Healthy Marketing Team President and Founder was interviewed by Shane Starling at Vitafoods Europe in May, 2011. The internet’s freedom of information promise is opening up the value chain behind healthy foods to swathes of transparency-centric consumers armed with a desire to know the back story of the products they buy. With mobile apps in hand