Events and conferences

20
Aug

Do you have the next Game-Changing Innovation in Food and Ingredients?

Time to apply for the FiE Innovation Awards! The Fi Innovation Awards honours professionals and companies for their ability to demonstrate and stimulate innovation, and I’m delighted to be invited back once again to Chair the judging process. 2015 sees two new categories in the awards- Best Functional Innovation

13
Aug

Don’t Launch Your New Product In Asia Without Applying This Test

By Sam Waterfall Everyone knows Asia's hot right now but it's also a hot bed of marketing and innovation mistakes. Companies are launching expensive failures. HMT has been invited inside many of the region's leading innovators and has been working out what it takes to join the 20% of winning launches that will survive and thrive on the shelves beyond the

04
Aug

Vitafoods Asia: How to position your brand for success

It’s a well-established fact that over 80% of new product launches will be delisted from retail shelves within 12 months or less. Meanwhile, the market is fragmenting in ways that few understand, fuelled by changing business channels and emerging technologies, and start-ups are riding this wave of change leaving established players lagging behind the innovation curve. So whether you’re trying

21
Apr

Innovation is always in fashion

By Maja Stefanovic HMT hits the stands! Allure magazine recently posted an article covering the 48th Cosmoprof Worldwide Bologna, an international beauty platform for the cosmetics and wellness industry. On March 23rd Bologna Fair concluded the event with a record number of visitors. Almost a quarter of a million people attended the 4 day convention with as

23
Feb

A Swede at Gulfood

By Per Sundelin Did you visit Gulfood this February? It’s after all the world’s largest food and hospitality exhibition, with a lot of interesting insights and trends to pick up. Held in Dubai, for the 20th time, it is located in the middle of one of the key

05
Nov

Growth in the Middle East. A Business threat or a Healthy opportunity?

By Per Sundelin The food and beverage categories are growing in the Middle East and North Africa (MENA) region. Population growth, emerging middle-class, urbanisation and changing consumer preferences are some of the key drivers. Well-known realities. The increasing focus from global mega-brands, recent Danone’s acquisition of Centrale Laitiere in Morocco, together with the fast acceleration of regional power brands accelerates consumer’s

15
Jul

Growth Markets – Ignore at Your Peril

Join the Healthy Marketing Team in Hong Kong on Wednesday 3 September at Vitafoods Asia where Senior Partner Sam Waterfall will be facilitating a must attend MasterClass for nutrition companies moving into growth markets - FourFactors® for Growth Market Success. The MasterClass is comprised of two sessions. Each session is a stand-alone training with a clear focus. Combined, both sessions

02
Jul

Why “How” matters for all food producers

Observation from the 8th Global Global Congress in Istanbul by Peter Wennström On a direct link from New York to Istanbul Chobani’s Chief Brand Officer explained the success factors behind Chobani and how the current brand campaign “How matters!” connects this success to the brand itself. Simply speaking “how” means what the brand is focusing on. How foods

13
May

We are opening an office in Singapore this July

In response to increased client demand for our services in this key growth region, we are pleased to announce the opening of an office in Singapore this summer. Effective 1 July, Senior Partner Sam Waterfall will be based locally to lead projects with clients across the regional growth markets. Sam has driven our work in Asia since 2010 and led client branding,

13
May

The most dramatic new innovations at Vitafoods were those you didn’t see

Observations from Vitafoods by Peter Wennstrom. A person asked me "what is the iPhone of the nutrition industry?” and I said “the iPhone is”. It puts consumers in control of the information flow. It adds communication, individualisation and relationship building to any nutritional product concept. It also makes national boundaries a thing of the past with on line purchasing and

22
Apr

From Juice Africa: Golden rules for launching your next product

On April 8, 2014 Peter Wennstrom President and Founder of the Healthy Marketing Team travelled to Cape Town in South Africa to conduct a workshop on How to Increase the Success of your Next Juice Product Launch in African Markets. Here are a brief summary of his ‘Golden Rules’… Golden Rules from Juice Africa Don’t try to be

18
Mar

VitaFoods Special: Invest in education before claims for long term profitability

Special presentation of latest research on Nutrition and Health Claims as Marketing Tools and FourFactors MasterClass at VitaFoods Europe. A claims led strategy will lead to a regulatory road block but an education driven strategy will always find its way. Both recent research as well as long term market experience

18
Mar

Cosmetics are about Miracles

Education before claims – how the convergence of nutrition and cosmetics will impact marketing of beauty from within products. Cosmetics are about miracles. Like pharma - it can cure and patch you up for a while… But consumer understanding of what brings sustainable health and beauty is growing, meaning that both

11
Dec

European Speciality Ingredients Summary: What are the trends? What is predicted?

Peter Wennström presented a "State of the European Consumer Market for Health" at ELC's 30 Year Anniversary Symposium in Brussels on the 5th of december. His conclusions were the following: 1. Consumers distrust processed foods – what's hidden is not trusted – and food scares are just confirming what consumers

27
Aug

Exclusive Webinar: The Indonesian Shopper & Healthy Nutrition

30
Jul

Special Discount for World Juice Pre Conference Masterclass

How to Increase the Success of your Next Juice Product Launch un Nutrition, Health & Wellness After a successful masterclass before last year's World Juice conference, HMT are delighted to have been invited back to run another pre conference Masterclass at WORLD JUICE

22
Jul

Beverage Innovation Awards @drinktec 2013

The Beverage Innovation Awards will take place again in September as part of the 2013 Drinktec Beverage Trade Fair in Munich, Germany and this HMT's Aurore de Monclin will be part of the judging panel! Categories include: Best product, Brand or business, Ingredient, Sustainability initiative,

03
Jul

Join The Healthy Marketing Team in London for an Interactive Masterclass

FourFactors® of Success Masterclass with Peter Wennstrom Now back in London after our 2013 tour to Tokyo, Moscow, Bali and Lisbon. DAY ONE: 10 September 2013 The FourFactors® of Success Masterclass Learn how easy it is to improve the success rate of your next launch. The challenge: Statistics say eight out of ten launches fail. You don't have to accept

24
Jun

Controversy: “Ageing consumers don’t want health claims!”

Our observations from the Akademie Fresenius "Health and Nutrition Claims" conference; focus on "Ageing". Neal Cavalier-Smith spoke in Mainz Germany today on behalf of HMT, on the subject of Health-claims for "Target Group Elderly": an abstract of his talk, including case studies and examples, plus the "Seven rules for marketing to the elderly" may be downloaded here: DOWNLOAD THE SEVEN

08
Jun

Fi Excellence Awards 2013

Peter Wennström will be chairing the judging panel again this year for the Fi Excellence Awards on 19th November 2013 The Fi Excellence Awards honours professionals and companies for their ability to demonstrate and stimulate innovation, and for their contribution to the industry. The Awards, organised every two years, rewards the major innovations in the food industry in six categories, as

17
Apr

Moscow FourFactors Masterclass- Accelerate and Stay Ahead!

Discover how to accelerate your food & beverage innovation and stay ahead at the ever-popular FourFactors® of Success Masterclass. The FourFactors® is today the globally leading best practice based model for success in food and health marketing and branding. HMT have applied the FourFactors® in 50 countries across all relevant food and beverages categories in five years. The strength of

27
Feb

What is happening in LATAM? Why is it happening?

Interested in knowing what is happening in LATAM and why is that so? Join us at Vitafoods South America in March! HMT will be speaking at Vitafoods SA this March and the team will be on the ground discussing and analysing What is happening in

26
Feb

How To Accelerate Success For Your New Product Launch

HMT are joining forces with DSM in 2013 to accelerate innovation success. In an exciting partnership the two companies will work together to accelerate customer success by combining the power of DSM's Health Benefit Solutions with HMT's FourFactors. This collaboration will deliver a truly

25
Feb

FoodVision: “The Open Innovation Challenge!”

Peter Wennström will present the first results of the Digest Innovation project at Food Vision in Cannes 20 March. If culture eats strategy for breakfast - then how shall you be able to Digest Innovation successfully? Just like the Higgs particle the Innovation Culture cannot be seen

05
Feb

HMT at SFIN’s Communication Network: Brands for the Future

By Martina Oxling On the 1st of March, HMT will be in Sweden to talk about "How to build brands for the future and engage the future consumer within food, health and lifestyle?” and “How to connect strategy to brand to be able to find your way in the future market?” Peter Wennström says: In practise it means we will take a

30
Jan

95 Marketers Get FourFactors Training in Lithuania

This was HMT's first Masterclass training in 2013 but the 16th FourFactors Masterclass delivered by the HMT for marketers around the world. Additional HMT Masterclasses are planned for later in 2013 in Sweden, Jakarta, Geneva, Singapore, Dubai and London. On 29 January HMT Senior Partner Sam

28
Jan

3 Big Sports Nutrition Marketing Developments To Watch in 2013

On Tuesday 22 January, HMT Senior Partner Sam Waterfall presented at Sports Nutrition 2013 in London UK on "How to make your Sports Nutrition product an obvious success". He came back with a new view of the sector and shares 3 essential development areas in Sports Nutrition

14
Jan

Where will HMT be speaking at the next 6 months?

2013 is shaping up to be as busy and exciting as last year and HMT already have a number of speaking activities confirmed in Europe and Latin America. If you'll be attending any of these conferences we'd love to meet up! To set up a meeting or for more information about the presentations Peter and the team will be giving

30
Nov

Peter Wennstrom reports from HiEurope

HiEurope 2012: Solid innovations and Innovation courage rewarded by NuW Awards jury To chair an innovation awards jury like NuW Excellence Awards gives me an excellent opportunity to take the temperature of the State of Innovation in Europe. From previous observations - including a survey with executives in the European food and ingredient industry - we have seen clear signs of

19
Nov

Virtual World meets Real World with Healthy Gaming

More and more consumers are willing to take control of their health. Giving them the opportunity to take an active role and achieve success is the challenge of today’s health & wellness players. There are already a lot of engagement tools and apps out there, however, only few are truly changing nutritional and lifestyle habits and mindset. Rick Kirpestein, a