BRIC & emerging markets

by Sam Waterfall - A snapshot of fast change in South East Asia I’m just back from a brief 3-stop tour around South East Asia. In the region for nearly 2 weeks, I had a good chance to observe the retailers, meet consumers and speak to business leaders. To me,

by Ben Turner and Rukmini Gupte In 2009 The Economist stated that due to the economic growth of the worlds most populous developing nations, 50% of the worlds population are now middle class. As brands clamor to take advantage of this the dairy category seems to be in a better position than most to leverage this growth. Two

As we work around the world, the HMT work on a wide variety of branding and innovation projects. But wherever we are, whatever category we are working in, the underlying question is usually the same: How can I add value to my customers so I can build sustainable growth for my brand?"    In this video, HMT's

Food and beverage makers should be prepared to move away from the conventional marketing strategies when it comes to countries like India and China, a white paper from UK based Healthy Marketing Team said." - Ankush Chibber, Food Navigator-Asia The paper attempts to establish the principles that should guide Market Innovation Strategies in the BRIC particularly with respect to Health and Wellness

By Sam Waterfall A recent Food Navigator Asia.com article by Ankush Chibber, "Health Foods Yet to Catch Up in India," dated 20 July, focused on two recent product withdrawals for sugar-free and fat-free foods. The first product to be removed from the shelves is Pepsi Max, a lower calorie alternative to Pepsi Cola and Diet Pepsi. The second was

HMT's Sam Waterfall from Mumbai India where he joined a panel of distinguished Indian Entrepreneurs to discuss Innovation in Changing Times - a televised sharing of ideas for The FedEx International Business League with ET NOW. Professor Anil Gupta chaired the discussion between Marico Chairman & MD, Mr. Harsh Mariwala, Kinetic Group Chairman, Mr. Arun Firodia, and TV entrepreneur Big

The eyes of the world are on China's ascendency and growth. After 3 days in Shanghai, HMT's Senior Consultant, Sam Waterfall reflects on what's working and what's next in China. It's a little windy, but you can enjoy Sam shouting over the weather and some ambient electric jazz!

HMT's Sam Waterfall reports from Walmart in Shanghai, China in May 2011. Sam finds key similarities between East and West and points out lessons in branding success - how to win with Healthy Marketing. Examples from Brands getting it right...

  Peter Wennström, regarded as one of the world’s leading experts in functional and healthy foods marketing and president of the Healthy Marketing Team chaired and spoke at the 9th Annual World Food and

To download your free copy of the HMT White Paper on Successful Innovation in Emerging Markets, click here. HMT White Paper - originally published in Agro Food Industry. Vol. n.3, 2011 The Power of Building Trends into Your Brands... Senior Healthy Marketing Consultant, Sam Waterfall reports