Food and beverage makers should be prepared to move away from the conventional marketing strategies when it comes to countries like India and China, a white paper from UK based Healthy Marketing Team said.”
- Ankush Chibber, Food Navigator-Asia

The paper attempts to establish the principles that should guide Market Innovation Strategies in the BRIC particularly with respect to Health and Wellness brands in the food and beverage categories.

It’s a powerful piece with insight on which strategies to use in particular market conditions – each one with detailed examples of what’s worked and why. 



The paper was originally published in the Agro Food Industry Journal earlier this year and has been picked up by number of industry trade newsgroups.

Download the full whitepaper here > BRIC Market Innovation Paper

Watch Peter present the article in the below movie.

BRIC Market Innovation Strategies for Nutrition, Health & Wellness from Jenny Barclay on Vimeo.