Founder of the Healthy Marketing Team and author of two Healthy Marketing Brand books, Peter Wennström will be in Amsterdam on Thursday 21 June to reveal the failure and success factors in functional foods marketing. He will also discuss the impact of EU health claims regulation on innovation and emerging platforms for functional foods. FourFactors® MasterClass Thursday 21 June, 2012.
by Peter Wennstrom When I started The HMT we set out as our mission to be agents of change for the nutrition industry. Today this mission is more relevant than ever as we have observed 5 global ‘game changing’ forces re-shaping the food and beverage landscape. The HMT invite you to join us on this journey, to stay ahead of the
The HMT travel all over the world working with multinational FMCG & ingredient companies, regional heroes, entrepreneurial scientist with a vision and everything in between. The variety of our projects and our global reach gives us the unique ability to extract insights and trends to share with our
International Food Ingredients Interview with Marketing Guru
Published in International Food Ingredients April - May 2012 Issue. In person with Lynda Searby Founder of branding consultancy the Healthy Marketing Team, Peter Wennstrom talks about failure and success factors in functional foods marketing, the impact of EU health claims regulation on innovation and emerging platforms for functional
HMT Consulting Partner Sam Waterfall will be presenting at the Food & Drink Network's Seminar "The Mediterranean Diet - The Next Big Trend" on the 27th June in Daventry. About the event (from FDIN) It seems that as an industry we're always on the back-foot being blamed for making people fat
by Sam Waterfall HMT have recently returned from speaking at The 10th Annual World Food Technology & Innovation Forum. You won’t be surprised that the pulse of that event was beating was on the creation and launch of winning new ideas. What you would have found surprising is the sheer
Neal Cavalier-Smith, HMT's Director of Consulting has returned from the Developing & Reformulating Healthy Ageing Products in F&B Conference in Amsterdam with his insights and a copy of his presentation. Every F&B company remains fascinated by the ageing successfully opportunity yet no company has yet cracked it. Danone Actimel have tested
Trend observations from Natural Products Expo West, Anaheim, CA by Peter Wennstrom The Natural Products Expo West show serves the entire US natural foods industry to you on a plate. Including new and emerging categories in natural supplements and personal care. The exhibition and the surrounding Engredea and Nutracon conferences were the perfect platform to conduct trend observations and swap learnings
For the first time, healthy marketing expert and pioneer of the functional foods category, Peter Wennström will be bringing his MasterClass to the USA at the Engredea Tradeshow this March. Engredea, co-located with Natural Products Expo West, is the ingredient and supply chains' most comprehensive trade show focusing on innovation,
On Wednesday 15th February, 2012 Neal Cavalier-Smith teamed up with Phillip Siebrecht, Group Brand Manager Wellbeing from the Emmi Group to discuss Capitalising on “Soft Claims" in the Dairy Sector at the FoodNews® Dairy NPD Conference. Even though the dust is beginning to settle in the wake of EFSA regulation, Health Claim implications on marketing
by Sam Waterfall - A snapshot of fast change in South East Asia I’m just back from a brief 3-stop tour around South East Asia. In the region for nearly 2 weeks, I had a good chance to observe the retailers, meet consumers and speak to business leaders. To me,
Peter Wennström was recently interview by EUFIC with three other key speakers at the ILSI Functional Foods Symposium 2011. In this podcast the group of speakers discuss their views on different aspects of food communications. Together, they reveal how communication about food plays a number of important roles, from shaping
Learn how to be a winner in the market for nutrition, health and wellness! Essential Viewing! In this video you'll see 3 global giants of our industry pulling multi-million dollar launches off the shelves. Join Peter at one of his Four Factors Master Classes and discover how all 3 could have avoided the expense and the pain by applying a
by Aurore de Monclin Convenience is no longer a one-dimensional concept driven by purely functional needs and commanded by busy lifestyles. Consumers are being left emotionally deprived with the ‘instant’, ‘ready to eat’ and ‘all in one’. They want a degree of emotional engagement with food and drinks. Something that makes them feel good and alive. Savvy consumers seek control back in
The Healthy Marketing Team Special Report entitled “How to communicate health benefits successfully with or without Health Claims” outlines rules of success for your brand. You can purchase the full presentation, including a private webinar with Peter Wennstrom for your team for £350. The full table of contents
Well… we did what we said we would at Fi Europe this year; delivered key presentations, met with friends old and new, observed new trends from the show floor and even managed a glass (or two) of Champange. It was a very successful event for the Healthy Marketing Team. Our presentation links, summary of our Health Claims Special Report and
The HMT is proud to announce the continued success of Whey Protein sports nutrition brand, Kinetica. Now the number 2 player in it home market in Ireland, the rapidly growing range of Kinetica products is available via the internet and is starting to enjoy wider distribution in the UK. Best Tasting Sports Nutrition The brand continues to inspire a growing group of serious
High on this week’s "I wish I’d thought of that" list comes the new Oloves brand pictured here in UK supermarket ASDA. 30g of Olives for 75p – means £25/kilo! – yet positioned by pack and branding as a permissible impulse snack – priced as an alternative to a chocolate bar,
Following the European Commission's approval of "steviol glycosides" as a sweetener in foods and beverages across Europe, many producers will be rushing to reformulate or to release formulas which have been awaiting approval - but the HMT advises CAUTION! Today if you walked into the street and asked 100 UK consumers about
Peter Wennström was invited to present on “Marketing opportunities in mass market dairy looking at strategies for both Europe and Emerging markets” at the Gira Dairy Club international meeting in Geneva last month. Innovation Opportunity From Peter’s presentation, the key opportunity for developed markets in mass market dairy is to leverage what the consumer already knows about the nutritional
It’s all happening at FiE Paris this year… global innovations… key industry insights… excellence awards… and great friends. There may even be Champagne… after all, we will be in Paris, n’est-ce pas? HMT will be there in force; observing latest developments and contributing to the crucial insights driving
HMT President and Founder Peter Wennström recently presented “Breaking the beauty barrier: Marketing the right message to the right consumer” at the Cosmetics Design & NutraIngredients 2nd Beauty From Within Conference in Paris last week. Here is a 14-minute video of the presentation. Are we getting closer to finding the elixir of eternal
by Ben Turner and Rukmini Gupte In 2009 The Economist stated that due to the economic growth of the worlds most populous developing nations, 50% of the worlds population are now middle class. As brands clamor to take advantage of this the dairy category seems to be in a better position than most to leverage this growth. Two
As we work around the world, the HMT work on a wide variety of branding and innovation projects. But wherever we are, whatever category we are working in, the underlying question is usually the same: How can I add value to my customers so I can build sustainable growth for my brand?" In this video, HMT's
On Thursday 29 September, Peter Wennström, President and Founder of the Healthy Marketing Team presented at the engredea365 Virtual Trade event. The presentation was entitled the 'Three Global Innovation Barriers: how you can make them work for you'. · The Innovation Challenge: transforming potential barriers into success · Introduction to the 3 C’s: your Consumer, your Category and your Competencies · Successfully
Food and beverage makers should be prepared to move away from the conventional marketing strategies when it comes to countries like India and China, a white paper from UK based Healthy Marketing Team said." - Ankush Chibber, Food Navigator-Asia The paper attempts to establish the principles that should guide Market Innovation Strategies in the BRIC particularly with respect to Health and Wellness
Our Director of Consulting Neal Cavalier-Smith recently presented “The Rules of Stevia Marketing: Getting the Right Communication for the Right Consumer” at the Stevia 2011 Conference. View a free and informative ten minute summary here: Read
By Peter Wennström Just back from a business trip to Mexico it is easy to confirm that this country fits well with the emerging market characteristics that we described in our BRIC Market Innovation Paper. In fact, in a recent global health and wellness survey* Mexicans are rating themselves as the happiest people due to the quick improvement of socio economic
By Sam Waterfall A recent Food Navigator Asia.com article by Ankush Chibber, "Health Foods Yet to Catch Up in India," dated 20 July, focused on two recent product withdrawals for sugar-free and fat-free foods. The first product to be removed from the shelves is Pepsi Max, a lower calorie alternative to Pepsi Cola and Diet Pepsi. The second was
by Peter Wennström Diabetes together with Hypertension and Elevated cholesterol is topping the list of diet related illnesses that are killing people and also killing welfare budgets. Eating incorrectly is one of the biggest threats to our lives. The best selling medicines of today are drugs that treat obesity, type II diabetes and high levels of cholesterol. The welfare system cannot